This will be interesting:
Researchers in Hong Kong have come up with a new formula for measuring and sizing bras which they say will produce shapelier outlines and greater comfort.
Instead of the 70-year-old method of calculating bra sizes by measuring around the ribcage and across the bust, they say that bra sizes should be based on a new depth/width ratio.
Writing in the International Journal of Industrial Ergonomics, the team from Hong Kong Polytechnic University team describes the existing sizing system as "inappropriate." ...
Here is the full story.
People don't take the time to measure now, why would they take even more measurements?


